New Website for REAL Seal Helps Consumers Sort Authentic from Fake

New Website for REAL Seal Helps Consumers Sort Authentic from Fake

The National Milk Producers Federation (NMPF) unveiled a completely redesigned website for its REAL Seal program, helping consumers find brands that feature the REAL Seal and use only authentic, real milk.

“NMPF continues to battle the misuse of dairy terms by plant-based products that seek to copy every aspect of real dairy, apart from nutrition,” says Jim Mulhern, NMPF president and CEO. “The REAL Seal allows us to work with food marketers to apply a simple, highly recognizable icon on their products to help consumers separate the real from the fake.”

The new website will educate consumers about how real dairy foods compare to imitators, and it will help find certified brands and products displaying the REAL Seal. And it will help companies using the REAL Seal to market their products.

“The dairy sector’s use of the REAL Seal , more than 40 years after it was created, is our ongoing commitment to help people define what’s real in the dairy case when they go shopping,” says Mulhern. “As people increasingly turn to online sources for their information about their shopping options, this new site is an important part of that mission.”

To go to the Real Seal’s new website, click here.

Jim Dickrell
Tue, 12/17/2019 – 11:27


Milk (General)
Dairy (General)


Milk Quality

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Glass of real milk.

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Farm Journal, Inc.
Source: Dairy Herd